In order for a rider to wear a sponsors logo during competition, the company must be a member of British Eventing and have had their logo approved by BE - follow these steps:
If the company is owned by the rider but has a different name to the rider - you will need to register the company separately.
1. Buy a Company Supporter membership from as little as £45 per year, or renew your existing membership by logging into your account. Please sign up for a FREE associate account then select the group membership option to purchase the company supporter membership.
2. Send your Company Supporter Membership number AND a copy of your company logo to marketing@britisheventing.com for approval
3. Check that the logos on kit are within the size restrictions listed below
Once a company has purchased a Company Supporter Membership and their logo has been approved for use, their logo can be displayed on horse and rider clothing and equipment during competition.
Please note: full details of the size restrictions can be found in the Members' Handbook. Please log on to view.
Logos worn in competition - size restrictions
Rider Clothing
Riders - identification of sponsors on dress
The following apply to all three phases:
- Any sponsor or advertising logo displayed on a rider's dress must be that of a member
- Advertising and logos must not contravene any laws, be controversial or socially undesirable or bring the sport into disrepute
- No logo may be displayed which the organiser has stated in the schedule as unacceptable
- The design of the logo must have been approved by BE
Dressage Phase
The competitor may bear the logo of his sponsor:
- On both sides of shirt collar; the logo must not be larger than 16sq cm
- On each side of the two sides of jackets or top garments at the height of the breast pockets; the logo must not be larger than 80sq cm
Show Jumping Phase
As for dressage and in addition the competitor may bear the logo of his sponsor:
- Vertically in the middle of his protective headwear; the logo must not be longer than 25cm or wider than 5cm
- On the left leg of his riding breeches; the logo must not be longer than 20cm or wider than 4cm
Cross Country Phase
Subject to paragraph 7.17.1 no restrictions apply to the cross country phase.
Identification of the manufacturer (Non-Sponsor) on saddlery
Dressage and show jumping phase only: Identification of the manufacturer (non-sponsor) of clothing and equipment may appear only once per clothing item (breeches, gloves, shirt, headwear or on jackets at the height of the breast pocket) on a surface area not exceeding 3sq cm.
To have your logo approved for use please email marketing@britisheventing.com
Horse Wear
Horses - identification of sponsors on saddlery
The following apply to all three phases:
- Any sponsor or advertising logo displayed on saddlery must be that of a Company or Supporter Member.
- Advertising and logos must not contravene any laws, be controversial or socially undesirable or bring the sport into disrepute.
- Such a logo may be displayed at any event other than one at which logos have been banned by the organiser as stated in their schedule.
- No logo may be displayed which the organiser has stated in the schedule as unacceptable.
- The design of the logo must have been approved by BE.
Dressage Phase
No advertising or publicity may be displayed on any horse while competing, other than an officially approved logo on a saddlecloth or fly fringes/ear covers.
The display of the logo is subject to:
- The logo on a saddlecloth being contained within an area of not more than 200 sq cm (the logo can be any dimensions as long as it is within the 200 sq cm restriction; i.e. it could be 20cm long by 10cm high or 15cm by 13cm or 40cm by 5cm etc.)
- The logo being displayed on the bottom rear corner of a saddlecloth (one or both sides). When the national flag is displayed on the saddlecloth, the BE member's logo may be displayed above the national flag, on the offside only, when there is a team sponsor with a logo, and otherwise on both sides
- The logo on ear covers/fly hoods being contained within an area of not more than 75 sq cm
Show Jumping Phase
As for dressage and in addition the competitor may bear the logo of his sponsor on a fly fringe subject to:
- The logo on a fly fringe/ear covers being contained within an area of not more than 75 sq cm
Cross Country Phase
No restrictions apply to the cross country phase.
Identification of the manufacturer (Non-Sponsor) on saddlery
Dressage and show jumping phase only: Identification of the manufacturer (non-sponsor) of saddlery may appear only once per saddlery item on a surface area not exceeding 3 sq cm.
To have company logos approved please email marketing@britisheventing.com